Weird Pokémon Legends: Arceus ad sees Munchlax on cooking contest

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Pokémon Legends: Arceus has been a massive success for Nintendo, with the title being the fourth best-selling boxed copy of the franchise in the UK, and second fastest-selling Switch game in Japan.

Capitalising on that success, Nintendo has launched a series of advertising campaigns in an unmistakably Nintendo style that targets a more casual market.

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