Amazon Reacts To Lost Ark’s Massive Launch, Reveals New Player Numbers

Amazon Games has reacted to and released more information and data regarding Lost Ark‘s massive launch last week. It has become just the latest success story for Amazon, following the high-profile launch of the MMO New World in 2021.

Amazon said Lost Ark’s release on February 11 was met with an “overwhelming player response.” The game reached over 1.325 million peak concurrent players, becoming the second biggest game in Steam’s history for concurrent players, only trailing PUBG. Lots of people were watching Lost Ark, too, as the game hit 1.2 million concurrent viewers on Amazon’s video site, Twitch. During its first week, Lost Ark reached 59.9 million cumulative hours watched on Twitch.

Additionally, Lost Ark picked up more than 4.7 million new registered users in the West within just three days of its official launch. 55% of these new players came from the Americas, while 45% were from Europe.