Sega Is Exiting The Japanese Amusement Arcade Business

All Sega arcades in Japan to be re-branded.

Sega Sammy has announced it is selling the remaining 14.9% of its Sega Entertainment division to rental business Genda Inc., the company which purchased 85.1% of Sega Entertainment’s shares in 2020.

The sale follows a torrid time for arcade operators globally, with the ongoing pandemic massively impacting business. It also marks the end of 50 years of Sega arcades in Japan. Sega Entertainment is to be rebranded as ‘Genda GiGO Entertainment’, with all Sega arcades in Japan being turned into ‘GiGO’ centres.

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