Ubisoft NFT Exec Says Fans ‘Don’t Get It’

Ubisoft‘s Strategic Innovations Lab VP, Nicholas Pouard, has touched base on the company’s shambolic foray into NFTs, suggesting fans simply ‘don’t get it.’ Yes, that’s right — he reckons it’s our fault they aren’t doing well.

Speaking during Finder, Pouard suggested that gamers don’t quite understand the benefits of what a ‘secondary market can bring to them.’ Here’s what he had to say:

I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation.

But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.So, it’s really, for them. It’s really beneficial. But they don’t get it for now.

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Ubisoft’s attempts to put its stamp on the NFT market was met with overwhelming criticism from gamers, generating barely any interest at all in terms of sales.

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