Activision Report Reveals Decline in Franchise Sales for Call of Duty

Call of Duty has been one of Activision’s biggest heavy-hitter for some time now. Despite critical interest in the franchise waning year-after-year of late, Call of Duty has continued to enjoy great success on a commercial front (which is the biggest reason Activision keeps pumping them out year after year). However, Activision Blizzard’s recent quarterly earnings report has revealed a rather interesting pattern regarding recent sales for this long-running franchise. The publisher confirmed that year-on-year sales for the Call of Duty franchise are down, with the 2021 premium release Call of Duty: Vanguard selling markedly lower than Call of Duty: Black Ops Cold War (even though Vanguard was still one of 2021’s top-sellers). The free-to-play battle royale Call of Duty: Warzone also had lower engagement this quarter. On the flip side, Call of Duty Mobile has continued to rake in large amounts of money for the publisher thanks to its sheer popularity in Asian markets.