Bandai Namco is making its own $130 million ‘IP metaverse’

Bandai Namco has revealed plans to develop its own ‘IP Metaverse’, to help fans of its games interact. The publisher shared details on its mid-term plan (April 2022 to March 2025) with shareholders on Tuesday, and explained that the plan’s core aim will be what it calls its ‘IP Axis Strategy’. This strategy consists of three main goals – connecting with fans through its IP, enhancing IP value and making its projects span worldwide to improve sales outside of Japan. Part of this includes the creation of an ‘IP Metaverse’, which the publisher says it will spend ¥15 billion ($130 million) on implementing.