Disney Is Creating Planned Communities For Its Most Hardcore Fans To Live In

Disney has announced Storyliving by Disney, a new initiative that will roll out branded, master-planned communities for fans who don’t want to just visit Disneyland–but live within the magic and inspiration behind the content. Work has already begun on a 618-acre lot in Rancho Mirage, California–an area Walt Disney called his “laughing place.”

“Walt Disney treated the area like his creative oasis,” says Michael Hundgen, an executive producer with Walt Disney Imagineering. “We’d love our residents to treat this as their creative oasis and explore the next chapter of their lives.”

Christened Cotino, the proposed community will include private homes, a hotel, entertainment, and dining–all surrounding a picturesque lagoon with “clear turquoise waters” and beach accessible only to members of the community’s private club. Guests will be able to purchase day passes to visit the beach. The lagoon will feature the same Crystal Lagoons technology deployed at Disney resorts. The beachfront hotel and clubhouse will host “Disney programming, entertainment, and activities throughout the year.”