Dragon Ball, Elden Ring publisher is putting $130 million into an “IP metaverse”

Bandai Namco has unveiled plans to invest ¥15.0 billion – roughly $130 million – into creating an intellectual property metaverse, which certainly is a flashy array of corporate buzzwords. The project is a key part of the publisher’s mid-term plan for the next three years and aims to accomplish three goals: connect with fans through intellectual properties, increase the value of those brands while doing so, and strengthen the company’s position in various parts of the world as a result (thanks, VGC).

Bandai Namco wants to develop a metaverse for each IP as a new framework intended for connecting fans. “In this IP metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco’s distinctive strengths to fuse physical products and venues with digital elements.”

Once these communities are established, the publisher hopes to build “deep, broad, multifaceted connections” that continue for the long haul. “In this way, we will work to maximise IP value over the medium to long term,” the developer adds.