FIFA publisher EA is not currently focused on NFTs, according to CEO

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Electronic Arts CEO Andrew Wilson has said the company isn’t currently focused on the introduction of NFTs for its games. NFTs are unique non-interchangeable units of data stored on a blockchain (a form of digital ledger), which effectively allow users to own, buy and sell digital goods such as in-game items or artwork. During EA’s third quarter earnings call on Tuesday, Wilson acknowledged that NFTs are currently driving a lot of external investment in the games industry. However, he likened the current situation to previous investor enthusiasm for 3D, AR and VR in the video games space.

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