GameStop Confirms Plans For NFT Marketplace, Announces $100 Million Fund With Immutable X

While many companies in the gaming space are shifting away from NFTs, GameStop is pushing further into the space with its latest big deal. The company on Thursday announced a partnership with Australian crypto company Immutable to create a $100 million fund in Immutable’s IMX tokens.

GameStop and Immutable will use these funds to create grants to give to creators of NFT content and technology. The retailer also mentioned that Immutable will partner with GameStop on its own NFT marketplace that should launch later in 2022.

Additionally, Immutable will give GameStop up to $150 million worth of IMX tokens if the company is able to reach “certain milestones.”