PUBG Sees 486% Growth In Players After F2P Switch

The popular battle royale game PUBG recently changed business models and became a free-to-play game. That switch proved to be very successful, with developer Krafton announcing today that the game saw a 486% increase in new players in the week after the switch to free-to-play. That outpaces the player growth rate from back when PUBG initially launched in 2017. Krafton also announced that the growth rate for new players was higher, at 537%, in places like the Commonwealth of Independent States, Southeast Asia, and South America.