Stadia reportedly “deprioritised” as Google focuses on selling streaming tech to third-parties

Google has reportedly “deprioritised” its consumer-facing game streaming platform Stadia and now has a “reduced interest” in negotiating blockbuster titles for the service, having largely shifted its focus to selling the services’ underlying technology to third-parties.

Stadia’s misfortunes are well-documented; despite initial praise for the service’s streaming capabilities at launch in 2019, a slow, problematic roll-out meant Google failed to capitalise on initial consumer interest. The extent of Stadia’s failings started to became clear when the company announced it was closing its first-party game development studios less that 14 months after launch, with subsequent reports claiming the streaming platform was missing its targets for monthly active users by hundreds of thousands.

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