Ubisoft Exec Thinks Gamers Don’t Get NFTs

Ubisoft already has a pretty uninspiring history with NFTs, but that doesn’t mean that it’s backing away from the idea, as it believes that players simply “don’t get” all the benefits the controversial technology brings. Nicolas Pouard, VC at Strategic Innovations Lab, commented on the NFT investment in a recent interview with Finder. The head of blockchain initiatives assured that Ubisoft would continue to seek an approach to the customers, as “it’s not an easy concept to grasp.”