Unpacking Mobile Clone Tops App Store Downloads
Indie studio Witch Beam’s Unpacking was one of 2021’s surprise hits, a zen puzzle game that packed a surprising amount of heartfelt narrative into a game about unpacking boxes. Now, the game appears to have been more or less cloned and released on iOS as Unpacking Master, which is quickly climbing the App Store charts thanks to an agressive marketing campaign.
Unpacking developer Witch Beam Games tweeted an image earlier today, showing a comparison between Unpacking and Unpacking Master. In both the examples shown, the iOS game appears to have copied room layouts and objects very closely.
If you’ve happened to catch an ad for a suspiciously similar-looking game to Unpacking📦 on mobile recently, please know that this is not our game.
They sure seem to want to give the impression that it is, though! 🧵 pic.twitter.com/d3ULxxbmSA
— Unpacking 📦 Out NOW! (@UnpackingALife) January 25, 2022
While the studio has noted that other clones have popped up before, Unpacking Master has been able to get major traction. App Store tracking services show the game as the top download on iOS for January 24, sitting above even huge apps like TikTok, Instagram, and Facebook. The game is also available on Google Play, where it also looks to be a popular download.
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