Genshin Impact and Honkai Impact developer miHoYo rebrands as HoYoverse

Fans of the gacha gaming world, or any sort of anime-centric universe, are bound to know what Genshin Impact is. With its resounding success as one of the most profitable games of 2021, it’s a hard one to miss. The free-to-play game has created a model so successful, that developer miHoYo is expanding its properties even further. The company once known as miHoYo has rebranded to HoYoverse, a name both easier to type out and one that encompasses miHoYo’s past and future plans. In its official press release, the HoYoverse was regarded as a “forward-thinking brand” that “aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services.” The HoYoverse includes successful games like Genshin Impact, Honkai Impact 3rd, and Tears of Themis, and encompassing future projects such as Honkai Impact: Star Rail, another open-world free-to-play game that’s coming soon.   A gacha multiver…