Ubisoft Responds To Backlash Over NFT Program

Following the reveal of Ubisoft Quartz last December, the company known for its work on the Ghost Recon, Assassin’s Creed, and Rainbow Six series faced a lot of consumer backlash over incorporating NFTs into its gaming ecosystem. Ubisoft has since addressed these complaints and concerns, explaining it anticipated this reaction and chalk up the less-than-warm reception to misunderstanding–something they hope to fix as they delve even deeper into NFTs.

In an interview with Finder, Ubisoft Strategic Innovations Lab VP Nicolas Pouard and Ubisoft Blockchain Technical Director Didier Genevois weighed in on the controversy surrounding Ubisoft Quartz. According to Pouard, while the team is frustrated with the negative reception the program received, he understands it, and appreciates fans expressing “how passionate they are about their hobby and gaming in general.” Pouard then added that regardless, the company still “strongly believes” in what it is doing and they will continue to find ways to keep integrating.

“We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger,” Pouard said. “Something that will be more easily understood by our players. That’s the way we think about it and why we will keep experimenting. We will keep releasing features and services around this first initiative.”